Ultra-Processed People Props

Penguin RandomHouse

Penguin Random House asked us to support with the prop production for an advertising campaign for the highly commended ‘Ultra-Processed People’ by doctor and author Chris van Tulleken.

We got hands on, creating bespoke food labels and props to travel along a shopping till conveyor, which not only featured across the books’ outdoor advertising campaign, but popped up on Sunday Brunch too!

Content credit: Johnny Myatt

People standing on a London Underground escalator with a digital advertising screen running alongside them on the wall displaying visual content for a book titled 'ultra-processed people'
Brown paper shopping bag laid on its side with a ready meal lasagne, a loaf of bread and a pot of yoghurt visible inside
People standing on a London Underground escalator with a digital advertising screen running alongside them on the wall displaying visual content for a book titled 'ultra-processed people'
People standing on a London Underground escalator with a digital advertising screen running alongside them on the wall displaying visual content for a book titled 'ultra-processed people'
A cereal box, bottle of fizzy drink, frozen pizza, ready meal lasagne, pot of yoghurt, load of bread and a shopping till divider
People standing on a London Underground escalator with a digital advertising screen running alongside them on the wall displaying visual content for a book titled 'ultra-processed people'
Ultra-Processed People Props