Locke Hotels

On the edge of Cambridge, North-West of it's centre, is Turin Locke: 'a sleek, avant-garde style aparthotel in the brand-new, sustainable district of Eddington'. As one of the newest additions to the Locke UK portfolio, they wanted to make a splash in and around Cambridge, announcing their arrival to the local area.

The newly developed community of Eddington is hyper-focused on sustainable living, and so is Turing Hotel. This meant that sustainability was a key focus for this activation and was something we had to factor in to every element of the campaign.

Wanting to target both a commuter audience and the many business parks in and around Cambridge, we set about moving around the city with our hard to miss Locke-pink tricycle, handing out fresh-pressed fruit juices in branded recyclable and reusable glass bottles supplied by Sejuiced. We also handed out seed paper leaflets that people could use to redeem offer rates before planting at home and waiting for wildflowers to bloom. The brand ambassador team wore branded jumpsuits from Lucy & Yak, a brand working hard to be as sustainable as possible.