Tulipshare

EDNAEDNA have been working with the team over at Tulipshare to say a little thank you to their first 500 UK investors by invading their personal space (in the best way possible!) with a door drop box of sustainable, branded goodies.

Tulipshare are ‘activist investors’, who unify individual investing powers to meet often otherwise unattainable minimum investment thresholds that then enable investors to submit proposals to instigate ethical change from within big businesses.

As instigators of ethical change, it was important to our clients that the activation was as sustainable as possible; music to EDNAEDNA’s ears as a team that are encouraging all of our clients to choose more planet-friendly options. We worked with several fantastic suppliers - such as Keynvor -  to create branded candles, pin badges and seed paper leaflets that were boxed up in recycled packaging and delivered to 500 lucky investors.

Whilst this project was a slight step change for the EDNAEDNA team, it aligns very much with our thoughts on making the most of the ‘armchair experience’ or, in other words, bringing your brand to your customers space rather than waiting for them to come to your space (as discussed in our Experiential in the Age of Covid journal entry).

We’re now working with the team at Tulipshare to get a variety of branded projects in the hands of consumers so keep your eyes peeled for further updates!