Mean Girls

AKA

On Wednesdays we wear pink. 

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink. 

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital. 

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression. 

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.
a projection up on to a building on Oxford St, violet band of light from long exposure photography across the bottom of the image.
Long exposure photo of a red bus speeding down The Strand, Mean Girls projection on the building behind.
an out of focus photo of the London Eye with County Hall in the background with the words Mean Girls The Musical projected on to it in white font.
County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.
Mean Girls