AKA

Mean Girls

On Wednesdays we wear pink.

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink.

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital.

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

a projection up on to a building on Oxford St, violet band of light from long exposure photography across the bottom of the image.

Long exposure photo of a red bus speeding down The Strand, Mean Girls projection on the building behind.

an out of focus photo of the London Eye with County Hall in the background with the words Mean Girls The Musical projected on to it in white font.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

AKA

Mean Girls

Front exterior of San Patrie tattoo studio

On Wednesdays we wear pink.

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink.

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital.

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression.

Close up of old interior brick work

Close up of hanging Edison light bulbs with Buster & Punch fittings.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

Close-up of bookshelf and brick wall with tattoo books and stainless steel cable trunking on the wall

Close-up of white kitchen cabinets and black Buster & Punch handles, with black tiling and black grout underneath

Upward shot of ceiling showing black RSJ

Close up of old interior brick work

Close up of old interior brick work

AKA

Mean Girls

A front shot of 4 juice bottles, two orange, two red.

On Wednesdays we wear pink.

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink.

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital.

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression.

Upward view from the ground of the drinks cart branded in the Turin Locke branding

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

A-board sign inI the Turin Locke branding reads "Say Hi. Grab a juice"

GIF of one of the EdnaEdna team shaking a bottle of juice

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

AKA

Mean Girls

On Wednesdays we wear pink.

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink.

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital.

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

an out of focus photo of the London Eye with County Hall in the background with the words Mean Girls The Musical projected on to it in white font.

a projection up on to a building on Oxford St, violet band of light from long exposure photography across the bottom of the image.

Long exposure photo of a red bus speeding down The Strand, Mean Girls projection on the building behind.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

AKA

Mean Girls

On Wednesdays we wear pink.

The totally fetch team at AKA asked us to help them shout about Mean Girls the musical tickets going on sale on Wednesday 1st November and, of course, we jumped at the chance to join them in turning London pink.

And (because we’re not a regular agency, we’re a cool agency (sorry, we had to…!), we knew projections would be a fun, playful medium to get the message out there. Taking over iconic spaces that traditional methods of advertising can’t reach, projections have the perk of reaching plenty of eyeballs and engaging with people in an unexpected way.

We wanted to create content that really showed Mean Girls had landed in London specifically, and with shots of the London Eye and red buses whizzing down The Strand, you are unmistakably in the capital.

Projections are great for events and launches whereby you want to be super targeted and make a larger than life impression.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.

a projection up on to a building on Oxford St, violet band of light from long exposure photography across the bottom of the image.

Long exposure photo of a red bus speeding down The Strand, Mean Girls projection on the building behind.

an out of focus photo of the London Eye with County Hall in the background with the words Mean Girls The Musical projected on to it in white font.

County Hall and the London Eye from across the Thames, the London eye is lit up in pink, County Hall is lit up in pink, purple and blue with the words Mean Girls The Musical projected on to it in white font.