Malin+Goetz

Malin+Goetz tasked us with bringing a little NYC to the streets of London whilst raising some brand awareness for their product range, and so we wrapped a coffee truck in their signature blue and their ‘shelfie’ artwork and set about treating passersby at Canary Wharf and Spitalfields to free Americanos and fresh pretzels. A range of Malin+Goetz miniature skincare goodies were also handed out as part of the sampling activation.

We loved working on all the small details with this campaign - from branding paper pretzel bags, to creating a Malin+Goetz version of the classic American style takeaway coffee cup; the clean, stylish stamp of the brand was all over the activation, and with over five hundred cups of coffee served across 2 days, we can safely say we consider this one a huge success!

_{Photos credit: Nathan Garland}