Little. Brown

Iron Flame

When Little, Brown asked us to work with them on the midnight launch event for Rebecca Yarros’ ‘Iron Flame’, it was a no brainer for us.

With a captive, highly targeted audience in situ, the key was to offer a range of engaging mini experiences that leant into the theme of the book, immersing the launch event guests in the world of the novel's protagonist, Violet. With this in mind, we created 6 'stations', each offering an IRL experience as well as a QR code to bonus digital content hosted on a bespoke themed hub.

We tried to ensure each station offered something unique, from a lucky dip box letting people choose a specific ‘signet’ power, to a digital randomiser that allocated people in to ‘quadrants’. The cherry on top of the whole event- in our opinion at least - was the bespoke themed app (Instagram and TikTok) filter that we built to accompany the final station.

_{Photos credit:}_{Jonny Myatt}

A wooden box with ‘Signet Power’ sign attached to the front and 6 small cards leant against the front of the box, each denoting an individual signet power. Bookshelves are blurred in the background

A hand is attaching a small white tag to a board with multiple hooks on it. The tag has handwriting on it that is obstructed by the hand

A close up of someone holding a phone whilst using a social media filter. Two faces are visible in the phone screen with the words ‘Burn It Down’ on screen

A black totem sits in front of a bookshelf with two QR codes, an Iron Flame book emblem and the words ‘Welcome To Your Second Year At Basgiath College’ on the front

A GIF of multiple different people using a photo booth. There are a range of Iron Flame themed props in their hands, and the GIF has an Iron Flame themed border around the images

A dragon decal is stuck to a wooden floor, with blurred book shelves and a table of books in the background

A board with 9 sections and hooks on it with the words ‘Vote for your favourite Quote’ at the top stands next to a black plinth with a QR code on the front and piles of white tags on top. Bookshelves are blurred in the background

A close up of 4 rolls of stickers on a black totem. The 4 stickers each have s different ‘quadrant’ name on them (Infantry, Scribes, Riders, Healers)

Little. Brown

Iron Flame

Front exterior of San Patrie tattoo studio

When Little, Brown asked us to work with them on the midnight launch event for Rebecca Yarros’ ‘Iron Flame’, it was a no brainer for us.

With a captive, highly targeted audience in situ, the key was to offer a range of engaging mini experiences that leant into the theme of the book, immersing the launch event guests in the world of the novel's protagonist, Violet. With this in mind, we created 6 'stations', each offering an IRL experience as well as a QR code to bonus digital content hosted on a bespoke themed hub.

We tried to ensure each station offered something unique, from a lucky dip box letting people choose a specific ‘signet’ power, to a digital randomiser that allocated people in to ‘quadrants’. The cherry on top of the whole event- in our opinion at least - was the bespoke themed app (Instagram and TikTok) filter that we built to accompany the final station.

_{Photos credit:}_{Jonny Myatt}

Close up of old interior brick work

Close up of hanging Edison light bulbs with Buster & Punch fittings.

A GIF of multiple different people using a photo booth. There are a range of Iron Flame themed props in their hands, and the GIF has an Iron Flame themed border around the images

Close-up of bookshelf and brick wall with tattoo books and stainless steel cable trunking on the wall

Close-up of white kitchen cabinets and black Buster & Punch handles, with black tiling and black grout underneath

Upward shot of ceiling showing black RSJ

Close up of old interior brick work

Close up of old interior brick work

Little. Brown

Iron Flame

A front shot of 4 juice bottles, two orange, two red.

When Little, Brown asked us to work with them on the midnight launch event for Rebecca Yarros’ ‘Iron Flame’, it was a no brainer for us.

With a captive, highly targeted audience in situ, the key was to offer a range of engaging mini experiences that leant into the theme of the book, immersing the launch event guests in the world of the novel's protagonist, Violet. With this in mind, we created 6 'stations', each offering an IRL experience as well as a QR code to bonus digital content hosted on a bespoke themed hub.

We tried to ensure each station offered something unique, from a lucky dip box letting people choose a specific ‘signet’ power, to a digital randomiser that allocated people in to ‘quadrants’. The cherry on top of the whole event- in our opinion at least - was the bespoke themed app (Instagram and TikTok) filter that we built to accompany the final station.

_{Photos credit:}_{Jonny Myatt}

Upward view from the ground of the drinks cart branded in the Turin Locke branding

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

A-board sign inI the Turin Locke branding reads "Say Hi. Grab a juice"

GIF of one of the EdnaEdna team shaking a bottle of juice

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

Little. Brown

Iron Flame

A map of fictional land ‘Navarre’ from the Empyrean Series of books, mounted on to a black totem

When Little, Brown asked us to work with them on the midnight launch event for Rebecca Yarros’ ‘Iron Flame’, it was a no brainer for us.

With a captive, highly targeted audience in situ, the key was to offer a range of engaging mini experiences that leant into the theme of the book, immersing the launch event guests in the world of the novel's protagonist, Violet. With this in mind, we created 6 'stations', each offering an IRL experience as well as a QR code to bonus digital content hosted on a bespoke themed hub.

We tried to ensure each station offered something unique, from a lucky dip box letting people choose a specific ‘signet’ power, to a digital randomiser that allocated people in to ‘quadrants’. The cherry on top of the whole event- in our opinion at least - was the bespoke themed app (Instagram and TikTok) filter that we built to accompany the final station.

_{Photos credit:}_{Jonny Myatt}

A wooden box with ‘Signet Power’ sign attached to the front and 6 small cards leant against the front of the box, each denoting an individual signet power. Bookshelves are blurred in the background

A black totem sits in front of a bookshelf with two QR codes, an Iron Flame book emblem and the words ‘Welcome To Your Second Year At Basgiath College’ on the front

A hand is attaching a small white tag to a board with multiple hooks on it. The tag has handwriting on it that is obstructed by the hand

A close up of someone holding a phone whilst using a social media filter. Two faces are visible in the phone screen with the words ‘Burn It Down’ on screen

A GIF of multiple different people using a photo booth. There are a range of Iron Flame themed props in their hands, and the GIF has an Iron Flame themed border around the images

A dragon decal is stuck to a wooden floor, with blurred book shelves and a table of books in the background

Little. Brown

Iron Flame

When Little, Brown asked us to work with them on the midnight launch event for Rebecca Yarros’ ‘Iron Flame’, it was a no brainer for us.

With a captive, highly targeted audience in situ, the key was to offer a range of engaging mini experiences that leant into the theme of the book, immersing the launch event guests in the world of the novel's protagonist, Violet. With this in mind, we created 6 'stations', each offering an IRL experience as well as a QR code to bonus digital content hosted on a bespoke themed hub.

We tried to ensure each station offered something unique, from a lucky dip box letting people choose a specific ‘signet’ power, to a digital randomiser that allocated people in to ‘quadrants’. The cherry on top of the whole event- in our opinion at least - was the bespoke themed app (Instagram and TikTok) filter that we built to accompany the final station.

_{Photos credit:}_{Jonny Myatt}

A wooden box with ‘Signet Power’ sign attached to the front and 6 small cards leant against the front of the box, each denoting an individual signet power. Bookshelves are blurred in the background

A hand is attaching a small white tag to a board with multiple hooks on it. The tag has handwriting on it that is obstructed by the hand

A close up of someone holding a phone whilst using a social media filter. Two faces are visible in the phone screen with the words ‘Burn It Down’ on screen

A black totem sits in front of a bookshelf with two QR codes, an Iron Flame book emblem and the words ‘Welcome To Your Second Year At Basgiath College’ on the front

A GIF of multiple different people using a photo booth. There are a range of Iron Flame themed props in their hands, and the GIF has an Iron Flame themed border around the images

A dragon decal is stuck to a wooden floor, with blurred book shelves and a table of books in the background

A board with 9 sections and hooks on it with the words ‘Vote for your favourite Quote’ at the top stands next to a black plinth with a QR code on the front and piles of white tags on top. Bookshelves are blurred in the background

A close up of 4 rolls of stickers on a black totem. The 4 stickers each have s different ‘quadrant’ name on them (Infantry, Scribes, Riders, Healers)

A close up of a pile of cardboard cut out Iron Flame themed photo booth props attached to wooden sticks