How They Broke Britain

Penguin Random House

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Orange plaque attached to the railing of a bridge, with a London taxi driving by in the foreground and the Houses of Parliament visible in the background

Orange plaque attached to a metal wall with a male TfL staff member looking towards the plaque.

Orange plaque attached to a green wall surface with

Evening view of the London Eye lit up pink, with City Hall to the right showing a projection of the words #HowTheyBrokenBritain across the building

Evening view of the Houses of Parliament with a projection on a nearby wall

Evening view of the Shard with a projection on a nearby building. A figure can be seen taking a photograph of the projection from street level

Orange plaque on a column with a male and a female sitting in front of it

Orange plaque attached to a post in front of Trafalgar Square with a pair of hands holding a mobile phone in front of it taking a photo

Orange plaque placed on a wall with a red London phone box to the left of it