NAME:
Dylan Bogg
JOB TITLE:
Chief Creative Officer
COMPANY:
Krow
BIO:
Dylan is a multi award winning creative and has been a judge at numerous creative awards including the world renowned D&ADs. He currently oversees the creative output of Ad Agency Krow who believe in creating Big Positive Impacts for their Clients. He is also an executive director of MISSION PLC, a listed Advertising and Marketing group.
I reckon a bad cup of tea is a hell of a lot better than a bad cup of coffee - so if in doubt, I’ll have a strong white tea. But, if the coffee’s gonna be a good ‘un I’ll have a poncy marketing flat white thank you very much.
I guess it’d be brilliant people and brilliant ideas. I think most creative industries are just full of amazing, caring, inspiring people. When you’re in the thick of creating ideas with those kind of people the buzz is addictive.
I’m going to make myself look really old now and pick something we did nearly 20 years ago.
Back then we were responsible for the rise and rise of the infamous alcohol brand WKD.
We embarked on a pretty “laddy” TTL campaign which included converting a Black Cab to a WKD branded, fully operational Kebab cab - Elephants foot rotating away in the back, travelling the nation, giving out late night lifts home for you and your mates. The PR generated was unbelievable and was yet another fame building piece of comms for WKD.
Kebab. In a cab. Proud moment!
I think this is really difficult to define as an idea can pop up instantly, or take weeks to gestate.
But I generally go through a few stages:
- Sponge as much knowledge and inspiration as possible to fully understand the task and any barriers
- Go wide with ideas
- Then absolutely nail the chosen route and be sure to be ruthless about what not to say. Too many ideas are killed with too much unnecessary waffle
A CD once told me that a good creative department needs great Feduncity of ideas (don’t worry, I had to look it up too) and incisive Editorship. He was right.
When I was a youth I used to love watching ads in the breaks. Sad I know.
Even now I can remember some outstanding work for brands like Silk Cut, Cinzano, and British Airways.
More recently I wish I’d made the Snoop Dog Just Eat ad (In fact, the whole campaign is pretty special). I also love the latest Virgin Atlantic ad and I'm a massive fan of the recent Guardian campaign...after all, we could all do with a bit of hope at the moment.
Once I’ve got a big brief in my head it’s hard to think about anything else. So, I find myself seeking inspiration every moment of the day from literally anything and everything. No matter where I am or what I am doing. I also think that creatives need to make the effort to soak up arts, culture, current affairs, travel and just about everything else in the world, as that knowledge and experience can spark a great idea at any time. For example, one of my favourite TV scripts that we produced for WKD was born out of a post basketball match shower experience. Long story!
Ideas are, quite literally, everywhere.
I told you we wouldn't disappoint! It's easy to understand why Krow produce such incredible work with someone like Dylan at the helm and we're ever grateful to him for all of his support and for sitting down with us and sharing his wise words. We'll do our best to drag that intriguing sounding post basketball match shower experience story out of him next time around!
Keep your eyes peeled for future instalments with more inspirational people, and if you'd like to put yourself or someone you know forward, get in touch!
NAME:
Dylan Bogg
JOB TITLE:
Chief Creative Officer
COMPANY:
Krow
BIO:
Dylan is a multi award winning creative and has been a judge at numerous creative awards including the world renowned D&ADs. He currently oversees the creative output of Ad Agency Krow who believe in creating Big Positive Impacts for their Clients. He is also an executive director of MISSION PLC, a listed Advertising and Marketing group.
I reckon a bad cup of tea is a hell of a lot better than a bad cup of coffee - so if in doubt, I’ll have a strong white tea. But, if the coffee’s gonna be a good ‘un I’ll have a poncy marketing flat white thank you very much.
I guess it’d be brilliant people and brilliant ideas. I think most creative industries are just full of amazing, caring, inspiring people. When you’re in the thick of creating ideas with those kind of people the buzz is addictive.
I’m going to make myself look really old now and pick something we did nearly 20 years ago.
Back then we were responsible for the rise and rise of the infamous alcohol brand WKD.
We embarked on a pretty “laddy” TTL campaign which included converting a Black Cab to a WKD branded, fully operational Kebab cab - Elephants foot rotating away in the back, travelling the nation, giving out late night lifts home for you and your mates. The PR generated was unbelievable and was yet another fame building piece of comms for WKD.
Kebab. In a cab. Proud moment!
I think this is really difficult to define as an idea can pop up instantly, or take weeks to gestate.
But I generally go through a few stages:
- Sponge as much knowledge and inspiration as possible to fully understand the task and any barriers
- Go wide with ideas
- Then absolutely nail the chosen route and be sure to be ruthless about what not to say. Too many ideas are killed with too much unnecessary waffle
A CD once told me that a good creative department needs great Feduncity of ideas (don’t worry, I had to look it up too) and incisive Editorship. He was right.
When I was a youth I used to love watching ads in the breaks. Sad I know.
Even now I can remember some outstanding work for brands like Silk Cut, Cinzano, and British Airways.
More recently I wish I’d made the Snoop Dog Just Eat ad (In fact, the whole campaign is pretty special). I also love the latest Virgin Atlantic ad and I'm a massive fan of the recent Guardian campaign...after all, we could all do with a bit of hope at the moment.
Once I’ve got a big brief in my head it’s hard to think about anything else. So, I find myself seeking inspiration every moment of the day from literally anything and everything. No matter where I am or what I am doing. I also think that creatives need to make the effort to soak up arts, culture, current affairs, travel and just about everything else in the world, as that knowledge and experience can spark a great idea at any time. For example, one of my favourite TV scripts that we produced for WKD was born out of a post basketball match shower experience. Long story!
Ideas are, quite literally, everywhere.
I told you we wouldn't disappoint! It's easy to understand why Krow produce such incredible work with someone like Dylan at the helm and we're ever grateful to him for all of his support and for sitting down with us and sharing his wise words. We'll do our best to drag that intriguing sounding post basketball match shower experience story out of him next time around!
Keep your eyes peeled for future instalments with more inspirational people, and if you'd like to put yourself or someone you know forward, get in touch!
